Privacy Policy

Effective date: 12 August 2026

This Privacy Policy explains how Dynamic SW Cleaning Ltd ("we", "us", "our") collects, uses, stores and protects your personal information when you use our website, contact us or use our cleaning services.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

For the purposes of data protection law, Dynamic SW Cleaning Ltd is the data controller responsible for your personal data.

2. The information we collect

Information you provide directly

• Name
• Address of the property to be cleaned
• Billing address
• Email address
• Telephone number
• Information relating to your cleaning requirements
• Access information, such as alarm instructions, parking details, key arrangements or pet information
• Payment and invoicing information
• Any photographs or descriptions you provide relating to the cleaning service

Information collected automatically

If you accept our cookie notice, we use Google Analytics to understand how visitors use this website, for example which pages are viewed and how people arrive at the site. This may involve collecting your IP address, device and browser type, and pages visited. Google Analytics only runs after you accept; if you decline, no analytics cookies are set and none of this is collected. We run no advertising pixels or other third-party tracking.

As with any website, our hosting provider keeps short-term server logs for security and reliability, which can include your IP address and the pages requested. We do not use these to identify individual visitors.

3. How we use your information

We use your personal data to:

• Respond to enquiries and provide quotations
• Arrange and deliver domestic and commercial cleaning services
• Manage bookings, schedules and staff attendance
• Communicate with you about your booking or our services
• Issue invoices and process payments
• Meet our legal, insurance and accounting obligations

We do not sell, rent or share your personal information with third parties for marketing purposes.

4. Photographs of work

We may take photographs before, during and after cleaning for quality control, records, insurance and dispute resolution. Photographs are only used for marketing where you have not objected in writing at the time of booking, and explicit permission is always obtained before any biohazard photographs are published. This is set out in full in our Terms & Conditions of Service.

5. International transfers

Where any of our service providers store or process data outside the United Kingdom, we ensure appropriate safeguards are in place, such as UK adequacy regulations or approved contractual clauses.

6. How long we keep your information

We retain personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, accounting, insurance and regulatory requirements. Typical retention periods are:

• Customer booking and invoicing records: 6 years
• Cleaning service records: up to 6 years
• Photographs relating to completed work: normally up to 12 months, unless required for insurance or dispute resolution
• Enquiry information where no booking is made: up to 12 months
• Marketing consent records: until consent is withdrawn

We may retain information for longer where required by law, or to establish, exercise or defend legal claims.

7. Data security

We take appropriate technical and organisational measures to protect your personal data, including:

• Secure cloud-based business systems
• Password-protected devices and accounts
• Restricted access to customer information
• Secure storage of paper records where used
• Staff confidentiality obligations
• Regular review of our security procedures

Although we take reasonable precautions, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your rights

Under UK data protection law, you have the right to:

• request access to the personal data we hold about you
• request correction of inaccurate or incomplete information
• request deletion of your personal data in certain circumstances
• object to or restrict certain types of processing
• request transfer of your data to another organisation where applicable
• withdraw consent at any time where processing is based on consent

To exercise any of these rights, get in touch via our contact form or by phone using the details above. We will respond within one month.

9. Cookies

This website only sets cookies if you accept our cookie notice. If you accept, we use Google Analytics, which sets cookies to help us understand how the site is used. If you decline, no analytics cookies are set, and any already on your device are removed.

Your accept or decline choice is itself stored in your browser’s local storage, not a cookie. It is never sent to us and never used to identify you; clearing your browser data removes it. You can review or change your choice at any time using “Cookie preferences” in the footer.

We use no advertising or marketing cookies.

10. Third-party links

Our website contains links to third-party websites, such as social media platforms. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies separately.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or business practices. The latest version will always be published here with an updated effective date.

12. Contact and complaints

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

If you are unhappy with how we have handled your personal data, you also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.